×40“Shark tank told us this is a useless product”
@therealpatharris · 604K followers
This creator normally gets 180K views. This one got 7.1M. That gap — not the raw number — is what makes the format worth copying.
A person demonstrates a button-fastening tool, showing how it quickly and easily buttons a shirt. The video uses text overlay to claim Shark Tank called it useless, implying the product is actually useful.
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Why it worked
The video creates a curiosity gap and a sense of defiance by directly challenging a well-known authority (Shark Tank). It then immediately demonstrates the product's utility, making viewers question the initial 'useless' claim and potentially want to try it themselves. The quick, clear demonstration of a common minor inconvenience being solved is highly engaging.
How to reproduce this format
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