×220“It's crazy to me that once energy drinks were also marketed to women, they started tasting way better.”
@kate__kush · 16K followers
This creator normally gets 1.8K views. This one got 390K. That gap — not the raw number — is what makes the format worth copying.
A man with long hair and glasses talks directly to the camera, expressing gratitude to women for the "third wave energy drink movement." He explains that energy drinks started tasting much better once they were also marketed to women, contrasting this with the earlier, chemical-tasting energy drinks marketed primarily to men.
Open original ↗Likes 72KComments 1.0KShares 4.3K
Why it worked
The video works because it presents a relatable and slightly humorous observation about a common product, energy drinks, through a unique lens. The implied narrative of energy drinks improving due to women's influence is engaging and sparks discussion, as evidenced by the high engagement. The direct address and conversational tone make it feel like a personal anecdote, fostering connection with the audience. The text overlay reinforces the main point, making it easily digestible even without sound.
How to reproduce this format
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