Beauty TikTok video that did 0× its author's usual
getting ready is more fun with @IPSY @Rare Beauty @Tower 28 Beauty @tarte cosmetics @dieux @byrosiejane #IPSYpartner #ad
@meganhomme · 445K followers
This creator normally gets 28K views. This one got 11K. That gap — not the raw number — is what makes the format worth copying.
The creator unboxes her Ipsy Extra box, showcasing various beauty products, and then applies some of them as part of her 'Get Ready With Me' routine for an event in Hollywood.
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Why it worked
The video combines the popular 'Get Ready With Me' format with an unboxing and product demonstration, creating engaging content for beauty enthusiasts. The voiceover provides a personal touch and explains the products, while the visual demonstration shows their application and results. The clear call to action for Ipsy and the mention of specific brands also drive engagement and potential sales.