TikTok video breakdown
12 hour lipstick challenge? I had to put the viral @KIKO Milano lipstick to the test. Ov: @Kripa Patel Joshi
We have not measured this creator's own baseline yet, so we cannot say whether 4.9M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A beauty influencer reacts to a viral lipstick hack, then conducts a 12-hour wear test of the Kiko Milano lipstick, showing its durability through eating, gym, and sleep.
Open original ↗4.9M
Views
7.9%
Engagement
85/100
Virality
Likes 382KComments 1.0KShares 14K
Why it worked
The video works because it leverages a viral trend (the Kiko Milano lipstick) and combines it with a relatable challenge format (wear test). The influencer's engaging personality, clear demonstrations, and progressive updates keep viewers invested in the outcome. The initial reaction shot to the viral video creates immediate curiosity, and the subsequent real-world testing builds trust and authenticity.
Engaging personality and clear communicationMulti-stage demonstration builds credibilityRelatable real-world scenarios (eating, gym)Clear and concise updates throughout the challengeStrong call to action/verdict at the end
product reviewchallengebeauty hacks
How to reproduce this format
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