×1“The Golden Knights gave me 50 old hockey sticks and I'm going to turn them into a throne.”
@serenaneel · 12M followers
This creator normally gets 8.7M views. This one got 6.5M. That gap — not the raw number — is what makes the format worth copying.
A woman receives 50 old hockey sticks from the Golden Knights and embarks on a DIY project to transform them into a unique throne-like chair. She cuts, paints, and screws the sticks onto a wooden chair, showcasing the process and the final sporty result.
Open original ↗Likes 1.0MComments 4.2KShares 10K
Why it worked
The video works because it presents a unique and ambitious DIY project with a clear goal (making a throne from hockey sticks). The creator's enthusiasm, the step-by-step process, and the unexpected challenges (like the drill batteries dying) keep viewers engaged. The niche appeal to hockey fans, combined with the satisfaction of seeing a transformation, drives virality. The use of a trending audio and the creator's personal brand also contribute.
How to reproduce this format
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