×85“And you’ll look this cute too 😚 we gotchu girls”
@mysecretswim · 331K followers
This creator normally gets 113K views. This one got 9.6M. That gap — not the raw number — is what makes the format worth copying.
Two young women in matching leopard print swimwear stand by a pool, smiling and gesturing to the camera. On-screen text expresses encouragement for girls swimming on their period, implying the product they are wearing is period-friendly swimwear.
Open original ↗Likes 622KComments 1.1KShares 9.6K
Why it worked
The video leverages a relatable, slightly taboo topic (periods) in a positive and empowering way, using a trending audio to increase discoverability. The on-screen text creates a clear, direct message that resonates with the target audience, while the visual of two attractive individuals wearing the product acts as a subtle endorsement. The use of a trending audio also helps with algorithmic reach.
How to reproduce this format
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