×2TikTokArt
“Guys, my friend just called me and told me someone vandalized my billboard. It's only been up for like two hours. I hope it's not too bad. I need to go see it.”
@serenaneel · 12M followers
×2its author's usual
This creator normally gets 8.7M views. This one got 14M. That gap — not the raw number — is what makes the format worth copying.
A woman pretends her billboard has been vandalized, then reveals she was the one who spray-painted it with colorful, playful designs to promote her lash brand.
Open original ↗14M
Views
18.7%
Engagement
85/100
Virality
Likes 2.7MComments 4.0KShares 7.3K
Why it worked
The video creates a humorous and unexpected twist by having the creator 'vandalize' her own billboard. This generates curiosity and engagement, as viewers are initially shocked by the 'vandalism' and then amused by the reveal. The DIY aspect and the creator's playful personality make the content relatable and shareable, while also effectively promoting her lash brand in a memorable way.
unexpected twisthumorous deliveryengaging storytellingcreative brand promotionshows personality
humorbrand promotionbehind the scenescreative marketing
How to reproduce this format
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