“Liguei na Unimed pra agendar consulta com a ginecologista. Pela Unimed: Dia 3 de agosto. Particular: Dia 14 de junho.”
@drahenriettebrigagao · 532K followers
This creator normally gets 4.4K views. This one got 1.1M. That gap — not the raw number — is what makes the format worth copying.
A woman with glasses and bright pink lipstick is shown smiling and laughing while text on screen explains how she used a state law to get an earlier gynecologist appointment with Unimed, a health insurance provider, by citing a law that prohibits different waiting times for private and health plan patients. She encourages her followers to do the same.
Open original ↗Likes 14KComments 284Shares 3.5K
Why it worked
The video provides valuable, actionable information about consumer rights regarding health services, which is highly shareable. The creator's energetic and positive demeanor, combined with the clear, concise text overlay, makes the information engaging and easy to digest. The 'tip for my followers' directly encourages sharing and engagement, leveraging a common pain point (long wait times for medical appointments).