“Oh boy, guys, look at that. Oh my god, largest plate of Wu Xiang, look at that. Thank you, uncle.”
@zermattneo · 3.4M followers
This creator normally gets 1.2M views. This one got 1.6M. That gap — not the raw number — is what makes the format worth copying.
The video features a man attempting a food challenge by eating a giant platter of various fried foods and other dishes, including century eggs, bean curd, and prawn crackers, served by an 81-year-old uncle. He dips the food in a sauce and expresses his enjoyment throughout the meal, eventually finishing the entire plate.
Open original ↗Likes 66KComments 695Shares 7.2K
Why it worked
The video works due to the sheer size of the food challenge, creating a 'wow' factor. The interaction with the elderly vendor adds a heartwarming element, and the close-up shots of the food and dipping create an appetizing and engaging experience. The completion of the challenge and the positive reaction from the crowd provide a satisfying conclusion.