×74Beauty TikTok video that did 74× its author's usual
my current glass hair routine💫✨ obsessed with how soft, glossy and healthy my hair looks after using UNOVE 🤍 their famous korean hair mask gives the prettiest silky “glass hair” effect at home @UNOVE.global #unove #hairmask #kbeauty #haircare #glasshair
@chrustal · 331K followers
This creator normally gets 64K views. This one got 4.7M. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates her hair care routine using UNOVE products to achieve 'glass hair,' showcasing the application of shampoo, hair mask, heat protectant spray, and hair oil, resulting in extremely shiny, straight hair.
Open original ↗Likes 88KComments 297Shares 1.4K
Why it worked
The video works because it presents a desirable aesthetic ('glass hair') and provides a clear, step-by-step product-driven solution. The ASMR-like sounds and satisfying visuals of the hair care process are engaging, and the before-and-after effect is highly appealing, making viewers believe they can achieve similar results with the featured products. The use of a popular K-beauty brand also leverages existing trust and interest.
How to reproduce this format
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