×2“Boil em mash em stick em in a stew….”
@gordonramsayofficial · 41M followers
×2its author's usual
This creator normally gets 943K views. This one got 1.5M. That gap — not the raw number — is what makes the format worth copying.
The video features a well-known chef in a kitchen setting, preparing food. Another person joins him, and they engage in a lighthearted exchange about potatoes, culminating in laughter and a playful expletive.
Open original ↗1.5M
Views
18.3%
Engagement
85/100
Virality
Likes 278KComments 1.3KShares 28K
Why it worked
The video works due to the celebrity appeal of the chef and the guest, combined with a humorous, relatable interaction. The on-screen text creates curiosity and context, while the quick, engaging dialogue keeps viewers entertained. The use of a trending audio also boosts discoverability.
uses celebrity appeal effectivelyengaging and humorous dialogueclear on-screen text for contextgood production quality
behind the scenescelebrity collaborationhumor
How to reproduce this format
More food hooks that worked
“Who did the plate dressing the best?”×18700 its author's norm
TikTok breakdown×8107 its author's norm
“If it was real chocolate shouldn’t it melt???”×6545 its author's norm
TikTok breakdown×5498 its author's normExplore more
@gordonramsayofficial full creator report→
Own norm, reach & audience
Free UGC price calculator→
Fair price from real median views
Auto viral trends→
Top videos ranked by views
Food viral trends→
Top videos ranked by views
Travel viral trends→
Top videos ranked by views
Fashion viral trends→
Top videos ranked by views