×0Food TikTok video that did 0× its author's usual
#ad I’ve always believed that great tasting and easy-to-prepare meals should be enjoyed by people around the world. That’s why I’m excited to announce my partnership with Doritos Loaded! With crunchy Doritos as a base, topped with great protein, vegetables, fresh seasonings and bold sauces you can elevate everyone’s favourite snack into a flavourful, versatile meal that you can enjoy anywhere. Bold flavour. Big crunch 🍽️ #DoritosLoaded
@gordonramsayofficial · 41M followers
This creator normally gets 943K views. This one got 170K. That gap — not the raw number — is what makes the format worth copying.
A man waiting at a bus stop is startled by a passing van, which triggers a fantasy sequence where he imagines being a race car driver and then a chef, ultimately leading to him eating a Doritos Loaded snack.
Open original ↗Likes 2.7KComments 64Shares 37
Why it worked
The video uses a humorous, unexpected fantasy sequence to engage the viewer, transitioning from a mundane situation to exciting scenarios before revealing the product. The quick cuts and celebrity cameo add to its entertainment value and memorability.
How to reproduce this format
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