×4“Remember this. Lipsticks, swatch on your fingertip and hold up next to your lips to see if you like the color.”
@lenkalul · 4.3M followers
×4its author's usual
This creator normally gets 2.3M views. This one got 8.2M. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates how to properly swatch different makeup products on specific parts of the hand and neck to determine the best shade match and product performance, advising against swatching on the face.
Open original ↗8.2M
Views
10.8%
Engagement
85/100
Virality
Likes 880KComments 1.2KShares 116K
Why it worked
The video provides practical, actionable advice for a common problem in the beauty community (swatching makeup). The clear demonstrations and concise explanations make it easy to follow, while the 'don't swatch on your face' advice adds a layer of authority and novelty, making it shareable and saving viewers from potential skin issues.
Clear, concise instructionsVisually demonstrates each step effectivelyAddresses a common problem with a practical solutionEngaging and direct presentation style
beauty hacksproduct reviewstutorials
How to reproduce this format
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