×1“I've been challenged by Pepsi to create the perfect meal combo for watching football!”
@gordonramsayofficial · 41M followers
×1its author's usual
This creator normally gets 943K views. This one got 1.3M. That gap — not the raw number — is what makes the format worth copying.
Gordon Ramsay, wearing a football jersey and apron, stands in a kitchen and explains his perfect pre-game meal combo: loaded Doritos nachos with Pepsi. He details the ingredients and challenges viewers to share their own pre-match combos.
Open original ↗1.3M
Views
5.7%
Engagement
75/100
Virality
Likes 71KComments 1.3KShares 1.8K
Why it worked
The video leverages a well-known personality (Gordon Ramsay) in a casual setting, promoting a popular brand (Pepsi and Doritos) with a simple, relatable food idea for football fans. The challenge aspect encourages user-generated content and engagement, boosting algorithmic reach.
celebrity endorsementclear call to action for user engagement (stitch challenge)simple, easy-to-follow recipe ideastrong brand integration
food hacksbrand promotioncommunity challenge
How to reproduce this format
More food hooks that worked
“Who did the plate dressing the best?”×18700 its author's norm
TikTok breakdown×8107 its author's norm
“If it was real chocolate shouldn’t it melt???”×6545 its author's norm
TikTok breakdown×5498 its author's normExplore more
@gordonramsayofficial full creator report→
Own norm, reach & audience
Free UGC price calculator→
Fair price from real median views
Auto viral trends→
Top videos ranked by views
Food viral trends→
Top videos ranked by views
Travel viral trends→
Top videos ranked by views
Fashion viral trends→
Top videos ranked by views