×2“We have another brand new Monster flavor to review!”
@thecraignotcreg · 1.5M followers
This creator normally gets 170K views. This one got 384K. That gap — not the raw number — is what makes the format worth copying.
A man reviews the new Monster Ultra Red White & Blue Razz energy drink, highlighting its American-themed can design and expressing surprise at how much he enjoys the flavor, despite usually disliking Ultra flavors.
Open original ↗Likes 56KComments 858Shares 3.5K
Why it worked
The video works because it taps into a popular product category (energy drinks) and offers a review of a new flavor, creating curiosity. The creator's genuine surprise and humor about the 'American-ness' of the can and his unexpected enjoyment of the flavor are engaging. The use of a ranking list at the end provides clear value and encourages viewers to stay until the end.
How to reproduce this format
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