×6“When you start ecom and realize finding a winning product isn't the real battle”
@ecom_ron · 34K followers
This creator normally gets 12K views. This one got 69K. That gap — not the raw number — is what makes the format worth copying.
The video starts with a young man looking directly at the camera with a slightly distressed expression. It then cuts to a laptop screen displaying Shopify analytics, showing a sales graph peaking at over $843,000 in total sales. The on-screen text suggests that finding a winning product in e-commerce isn't the real challenge.
Open original ↗Likes 7.3KComments 156Shares 200
Why it worked
It uses a trending audio to create a relatable meme for entrepreneurs, particularly those in e-commerce. The initial shot of the creator's face combined with the on-screen text creates a curiosity gap, which is then resolved by showing impressive sales figures, implying the 'real battle' is something beyond product selection. This resonates with an audience facing similar challenges and provides a sense of aspiration.
How to reproduce this format
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