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TikTokFood

“Oil vs Water”

@_doublebite_ · 1.9M followers

×5its author's usual

This creator normally gets 15M views. This one got 76M. That gap — not the raw number — is what makes the format worth copying.

A man conducts a cooking experiment comparing oil and water as cooking mediums for eggs, chicken, and instant noodles. He cooks each item in both oil and water, then tastes and compares the results, declaring a winner for each round.

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76M
Views
4.3%
Engagement
90/100
Virality

Likes 3.2MComments 9.8KShares 56K

Why it worked

The video creates a compelling comparison by visually demonstrating the cooking process and the final product of each item in both oil and water. The clear 'winner' for each round, combined with the creator's reactions, makes the content engaging and satisfying. The use of a popular trend audio further boosts its reach.

Clear visual comparisonEngaging reactions from the creatorSatisfying cooking sounds and visualsConcise and fast-paced editingRelatable food items
food experimentscooking comparisonstaste tests

How to reproduce this format

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