“These are the top 5 energy drink brands as someone that drinks energy drink every single day and it happens to be the best part of their day.”
@sidelinegav · 61K followers
×4its author's usual
This creator normally gets 81K views. This one got 291K. That gap — not the raw number — is what makes the format worth copying.
A young man shares his personal top 5 energy drink brands, including honorable mentions, while holding a can of Ghost energy drink. He explains his reasoning for each choice, focusing on flavor variety and caffeine content.
Open original ↗291K
Views
6.9%
Engagement
75/100
Virality
Likes 20KComments 601Shares 240
Why it worked
The video works because it leverages personal opinion on a popular consumer product, sparking discussion and engagement in the comments. The listicle format is easy to consume, and the creator's direct address to the camera creates a personal connection. The on-screen text reinforces the list, making it accessible even with sound off.
clear and concise rankingpersonal and relatable opinionon-screen text enhances clarityengaging delivery
product reviewpersonal opinionranking
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