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TikTokFoodTutorial

“Day 3 of making drinks people Actually order 😭”

@behind.the.cup · 66K followers

×125its author's usual

This creator normally gets 232K views. This one got 29M. That gap — not the raw number — is what makes the format worth copying.

A Starbucks barista meticulously prepares an extremely customized and sugary drink order, highlighting the excessive ingredients requested by the customer with on-screen text and emojis.

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29M
Views
8.9%
Engagement
90/100
Virality

Likes 2.5MComments 39KShares 173K

Why it worked

The video works because it taps into a common experience of baristas and customers alike: overly complicated and sugary drink orders. The use of on-screen text and emojis amplifies the barista's perceived exasperation, creating a relatable and humorous narrative. The step-by-step preparation, combined with the shocking amount of ingredients, builds curiosity and engagement, making viewers want to see the final, indulgent product. The 'rage-bait' element of the excessive sugar content also encourages comments and shares.

relatable content for service industry workersuses on-screen text and emojis effectively for humor and emphasisbuilds anticipation with step-by-step processengages viewers through shock value of excessive ingredients
customer service storiesbehind the sceneshumorfood preparation

How to reproduce this format

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