“pov: a person ordered from your small business”
@studiostarfruit · 84K followers
We have not measured this creator's own baseline yet, so we cannot say whether 690K views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
This video showcases the packing process for a small business order, featuring colorful keychains, custom packaging, and freebies. It highlights the care and personalization put into each order.
Open original ↗690K
Views
18.6%
Engagement
85/100
Virality
Likes 127KComments 1.7KShares 7.0K
Why it worked
The video works because it taps into the satisfaction of small business owners and customers alike. The POV perspective creates an immersive experience, while the ASMR-like sounds of packing and the visual appeal of the colorful keychains are highly engaging. The personalized touches and freebies add to the perceived value and customer appreciation, encouraging sharing and repeat purchases. The trending audio also helps with discoverability.
Engaging POV perspectiveClear and satisfying packing processPersonalized touches (stickers, freebies, bow)Good use of trending audioVisually appealing products
small business journeyproduct showcasecustomer appreciationsatisfying packing
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