“bronzed + glassy routine”
@lenkalul · 4.3M followers
×4its author's usual
This creator normally gets 2.3M views. This one got 9.8M. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates her "bronzed + glassy" skincare and makeup routine, applying various products to her face and hair to achieve a slicked-back ponytail and dewy, bronzed skin.
Open original ↗9.8M
Views
0.4%
Engagement
85/100
Virality
Likes 38KComments 180Shares 797
Why it worked
The video uses ASMR sounds and a satisfying visual transformation to keep viewers engaged. The clear, step-by-step application of products makes it easy to follow and inspires viewers to try the look.
clear product applicationsatisfying ASMR soundsvisual transformationrelatable and achievable look
beauty routineskincaremakeup tutorial
How to reproduce this format
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