×7“We will literally pay you to drink Orka.”
@drinkorka · 86K followers
×7its author's usual
This creator normally gets 10K views. This one got 74K. That gap — not the raw number — is what makes the format worth copying.
Two men promote an energy drink by offering a 200% discount, meaning they pay customers to drink it. They list three unusual criteria for eligibility, encouraging viewers to comment proof or text a number to claim the offer.
Open original ↗74K
Views
4.2%
Engagement
85/100
Virality
Likes 2.7KComments 355Shares 172
Why it worked
The video creates a strong curiosity gap and offers an irresistible, almost unbelievable deal (getting paid to drink a product). The quirky eligibility criteria make it shareable and encourage engagement through comments and texts, leveraging a sense of exclusivity and fun.
Highly engaging and unique offerClear call to action with multiple engagement optionsLeverages curiosity and exclusivityRelatable and casual presentation
product promotionengagementunique offers
How to reproduce this format
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