×11“This is our side hustle”
@therealpatharris · 604K followers
×11its author's usual
This creator normally gets 180K views. This one got 1.9M. That gap — not the raw number — is what makes the format worth copying.
1.9M
Views
2.3%
Engagement
80/100
Virality
Likes 43KComments 293Shares 6.7K
Why it worked
The video works because it taps into the universal desire for passive income and side hustles, offering a glimpse into a potentially lucrative and unconventional method (scratching lottery tickets). The 'reveal' of the process is intriguing, and the creator's presence adds a personal, relatable touch. Algorithmically, it benefits from curiosity-driven watch time and shares from those interested in entrepreneurship or quick money schemes.
Intriguing concept (unconventional side hustle)Clear demonstration of the activityRelatable creator overlayGenerates curiosity and discussion
Side HustlesEntrepreneurshipMoney MakingBehind the Scenes
How to reproduce this format
More business hooks that worked
“Real Life lightning mcqueen”×36176 its author's norm
“Seçim tamam, hedef belli.. Şimdi beton dökme zamanı😎”×8961 its author's norm
TikTok breakdown×8108 its author's norm
“50 ct. light pink + lilies 🌺”×6166 its author's normExplore more
@therealpatharris full creator report→
Own norm, reach & audience
Free UGC price calculator→
Fair price from real median views
Auto viral trends→
Top videos ranked by views
Food viral trends→
Top videos ranked by views
Travel viral trends→
Top videos ranked by views
Fashion viral trends→
Top videos ranked by views