×6“hot honey fried shrimp”
@thesapor · 828K followers
×6its author's usual
This creator normally gets 1.1M views. This one got 6.6M. That gap — not the raw number — is what makes the format worth copying.
This video provides a step-by-step recipe for making hot honey fried shrimp, from marinating the shrimp to frying and coating them in a sweet and spicy sauce. The video ends with a delicious close-up of the finished dish.
Open original ↗6.6M
Views
10.8%
Engagement
85/100
Virality
Likes 712KComments 1.1KShares 139K
Why it worked
The video works because it uses a trending audio and visually appealing food shots to create an engaging and mouth-watering recipe tutorial. The step-by-step instructions are clear and easy to follow, making the dish seem achievable for viewers. The satisfying sound of the frying and the glossy sauce add to the appeal.
Visually appealing food shotsClear, step-by-step instructionsUse of trending audio to enhance engagementSatisfying cooking soundsRecipe is clearly laid out in the caption
recipescooking tutorialsfood inspiration
How to reproduce this format
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