×4“no makeup”
@lenkalul · 4.3M followers
×4its author's usual
This creator normally gets 2.3M views. This one got 9.7M. That gap — not the raw number — is what makes the format worth copying.
A woman applies various makeup products to achieve a 'no makeup' look, contrasting it with the perception of 'no makeup' in the eyes of men. The video features ASMR sounds of product application and packaging.
Open original ↗9.7M
Views
8.0%
Engagement
90/100
Virality
Likes 770KComments 686Shares 6.1K
Why it worked
The video works due to its relatable humor about societal beauty standards and the 'no makeup' look, combined with satisfying ASMR sounds and a clear demonstration of products. The contrast between perceived and actual effort resonates with a broad audience, driving engagement through shared experience and product interest.
Relatable concept that resonates with many viewers.Clear demonstration of multiple products.Satisfying ASMR sounds enhance viewer experience.Engaging text overlays clarify the video's message.High production quality with good lighting and clear shots.
Beauty HacksProduct ReviewsRelatable HumorASMR
How to reproduce this format
More beauty hooks that worked
“3 citas de uñas conmigo. Acompáñame 😈”×7541 its author's norm
“esy no pain”×7234 its author's norm
“POV: ur man is on ur nails”×5799 its author's norm
“Может кончики подровнять?”×5668 its author's normExplore more