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TikTok video breakdown

Link in Bio 🥰#crochet #handmade #crotcheting #SmallBusiness #smallbusinessowner

@chubbyknots · 20K followers

We have not measured this creator's own baseline yet, so we cannot say whether 7.0M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

The video showcases a crochet project, starting with a close-up of a crocheted item, then showing the process of crocheting, and finally revealing the finished product, which appears to be a plush toy or decorative item.

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7.0M
Views
3.5%
Engagement
85/100
Virality

Likes 243KComments 3.7KShares 3.5K

Why it worked

This video works because it taps into the satisfaction of watching a creative process unfold and the reveal of a finished, aesthetically pleasing product. The 'satisfying' nature of the craft, combined with the anticipation of the final result, keeps viewers engaged. The 'Link in Bio' call to action leverages interest for potential sales, and the short, visually driven format is highly shareable on TikTok.

Visually appealing product and process.Clear demonstration of skill and craftsmanship.Satisfying progression from raw material to finished product.Effective use of a 'Link in Bio' call to action.
DIY/CraftsSmall Business ShowcaseProcess VideosProduct Showcase

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