“Wait 4 IT”
We have not measured this creator's own baseline yet, so we cannot say whether 4.2M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A woman demonstrates how to create a cement stool with wooden legs. She removes a plastic mold to reveal the finished concrete top and then shows the complete handmade stool with painted wooden legs.
Open original ↗4.2M
Views
0.9%
Engagement
80/100
Virality
Likes 36KComments 158Shares 3.3K
Why it worked
The video creates anticipation with the 'Wait 4 IT' text and the reveal of the finished product. The DIY aspect and the unique material (cement) make it intriguing, appealing to those interested in crafts, home decor, and upcycling. The clear demonstration of the final product's aesthetic value encourages engagement.
Clear demonstration of the process and final productEngaging reveal creates anticipationVisually appealing and unique DIY projectDirect call to action for a course
DIY projectsHome decorCraftsProduct demonstration
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