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“This is pure chili overload 🔥”

@destinationcravings

We have not measured this creator's own baseline yet, so we cannot say whether 5.6M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

This video showcases the preparation of extremely spicy chicken wings, starting with a large quantity of chili powder being poured over cooked chicken wings in a wok, followed by hot oil and more chili, then mixed and served in a tray.

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5.6M
Views
1.3%
Engagement
85/100
Virality

Likes 71KComments 1.9KShares 31K

Why it worked

The video uses a shock visual of an excessive amount of chili powder, immediately grabbing attention and appealing to viewers who enjoy spicy food or extreme food challenges. The fast-paced editing and satisfying mixing shots create an engaging viewing experience, while the trend audio adds to its shareability.

Visually striking and exaggerated ingredient useSatisfying mixing and coating shotsClear and concise demonstration of a processUses a popular trend audio
food preparationspicy food challengestreet food

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