×1“The perfect burger for World Cup Matches this year ??? My delicious Korean Inspired Juicy Lucy !!”
@gordonramsayofficial · 41M followers
×1its author's usual
This creator normally gets 943K views. This one got 1.0M. That gap — not the raw number — is what makes the format worth copying.
The video features a chef demonstrating how to make a Korean-inspired burger, starting with preparing the sauce, then the burger patties, and finally assembling the burger with an Asian slaw.
Open original ↗1.0M
Views
6.5%
Engagement
75/100
Virality
Likes 66KComments 976Shares 2.9K
Why it worked
The video works because it features a well-known chef, provides clear step-by-step instructions for a visually appealing and unique recipe, and uses quick cuts to maintain viewer engagement. The close-ups on ingredients and cooking processes make the food look delicious and the recipe achievable.
clear, concise instructionsvisually appealing food shotsengaging chef personalityunique recipe conceptfast-paced editing keeps attention
cooking tutorialsrecipe demonstrationsfood innovation
How to reproduce this format
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