×26Food TikTok video that did 26× its author's usual
Chilis #Foodie #mukbang #foodreview #chilis #cheesepull
@dlameats · 2.5M followers
This creator normally gets 279K views. This one got 7.2M. That gap — not the raw number — is what makes the format worth copying.
The video features a person eating a variety of dishes from Chili's, including what appears to be a burger, fries, and possibly a quesadilla or similar cheesy item, with a focus on close-ups of the food and the eating process.
Open original ↗Likes 830KComments 3.9KShares 111K
Why it worked
The video works due to the sensory experience of watching someone enjoy food, particularly the 'cheesepull' moment which is visually satisfying. The relatable experience of eating at a popular chain like Chili's also resonates with a broad audience. The quick cuts and focus on the food itself keep viewers engaged, and the mukbang format is inherently popular for its ASMR-like qualities and vicarious indulgence.
How to reproduce this format
More food hooks that worked
“Who did the plate dressing the best?”×18700 its author's norm
TikTok breakdown×8107 its author's norm
“If it was real chocolate shouldn’t it melt???”×6545 its author's norm
TikTok breakdown×5498 its author's norm