“Got to get my nails done three weeks ago. Amazing job. Tip: $35.”
@ami_pt23 · 21K followers
We have not measured this creator's own baseline yet, so we cannot say whether 23M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A young woman recounts her frustrating experience at a nail salon, detailing how her nails were poorly done despite a high price and a generous tip. She expresses her disappointment and asks for recommendations for a good nail technician in her area.
Open original ↗23M
Views
12.9%
Engagement
85/100
Virality
Likes 3.0MComments 5.2KShares 11K
Why it worked
The video works because it taps into a common relatable experience of receiving poor service, especially in beauty-related industries. The use of a 'storytime' format with dramatic pauses and facial expressions builds anticipation and empathy, making viewers invested in her plight. The direct address to the camera and request for help fosters community engagement and makes the content feel authentic and personal.
Relatable narrative of a common negative experienceEngaging storytelling with dramatic pauses and facial expressionsDirect call to action for audience engagement and recommendationsAuthentic and personal tone
storytimerelatabilitycustomer experience
How to reproduce this format
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