“16 weeks no skincare just water”
@yo_eliaz · 2.0K followers
×974its author's usual
This creator normally gets 7.4K views. This one got 7.2M. That gap — not the raw number — is what makes the format worth copying.
A young man documents his skin's progress over 16 weeks, showing a before and after comparison of his face after abstaining from skincare products and only using water.
Open original ↗7.2M
Views
5.5%
Engagement
85/100
Virality
Likes 396KComments 780Shares 2.3K
Why it worked
The video works because it presents a relatable struggle (acne) and a controversial, yet simple, solution (no skincare, just water). The 'before and after' format provides clear visual evidence of the supposed results, sparking curiosity and discussion. The raw, unfiltered nature of the content makes it feel authentic and trustworthy.
relatable contentclear visual transformationsimple and direct messagesparks debate and engagement
skin healthpersonal experimentsbefore and after
How to reproduce this format
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