×5“Finally trying Ilocos empanadas”
@codychows · 2.4M followers
This creator normally gets 944K views. This one got 5.3M. That gap — not the raw number — is what makes the format worth copying.
The video features a person trying an Ilocos empanada, showing the preparation, the empanada itself, and the person's reaction to eating it.
Open original ↗Likes 628KComments 2.2KShares 47K
Why it worked
The video works because it taps into the popular mukbang and food review trends, combining visual appeal of food with an authentic reaction. The cultural element of Ilocos empanadas adds a unique draw, appealing to those interested in Filipino cuisine. The clear, close-up shots of the food are highly engaging, and the creator's genuine enjoyment is relatable, fostering a sense of shared experience. The use of popular audio and relevant hashtags likely boosts discoverability on the platform.
How to reproduce this format
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