Food TikTok video that did 282× its author's usual
made with the best @valentine’s matcha 🍵🪽🩵 using a Spanish garlic grater hehe #matchalatte #matcha #matchalover #matchatok
@sweetportfolio · 1.3M followers
This creator normally gets 15K views. This one got 4.1M. That gap — not the raw number — is what makes the format worth copying.
The video demonstrates how to make a strawberry matcha latte, starting by grating a strawberry, then preparing matcha, and finally assembling the drink with ice, milk, strawberry puree, and matcha.
Open original ↗Likes 148KComments 226Shares 22K
Why it worked
The video uses satisfying close-up shots and clear steps, making the recipe easy to follow and visually appealing. The trending audio adds to its shareability, and the aesthetic presentation of the drink is highly engaging.