×67“This is how whiskey should feel like..”
@saturnsmoker · 1.1M followers
×67its author's usual
This creator normally gets 417K views. This one got 28M. That gap — not the raw number — is what makes the format worth copying.
A person demonstrates how to make a smoked Old Fashioned cocktail, starting with muddling blackberries and syrup, adding whiskey, ice, and an orange slice, then smoking the drink with wood chips before topping it off with cola.
Open original ↗28M
Views
3.5%
Engagement
85/100
Virality
Likes 984KComments 5.9KShares 222K
Why it worked
The video works by showcasing a visually appealing and somewhat theatrical cocktail preparation, appealing to those interested in mixology and elevated drink experiences. The use of trending audio keeps viewers engaged, and the step-by-step process is easy to follow.
Clear, step-by-step instructionsVisually appealing presentation with smoke and vibrant ingredientsEngaging and trending audio choiceSatisfying sounds of preparation
cocktail recipesmixologydrink aesthetics
How to reproduce this format
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