×4033“She fakes her lips”
@sandera_ziomal · 2.3M followers
×4033its author's usual
This creator normally gets 25K views. This one got 100M. That gap — not the raw number — is what makes the format worth copying.
A woman demonstrates a makeup technique to create the illusion of fuller lips, starting with a humorous, exaggerated application before revealing a childhood photo to imply her natural lip size.
Open original ↗100M
Views
1.4%
Engagement
85/100
Virality
Likes 1.4MComments 6.7KShares 29K
Why it worked
The video uses humor and a 'before-and-after' style reveal to engage viewers. The initial exaggerated makeup application grabs attention, while the subsequent reveal of a childhood photo adds a personal touch and a twist, making the content relatable and shareable. The use of a trending audio also boosts discoverability.
Humorous and engaging openingClear visual demonstration of the 'fake lips' techniqueUnexpected and relatable twist with the childhood photoEffective use of trending audio
makeup tipshumorpersonal story
How to reproduce this format
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