×2Art TikTok video that did 2× its author's usual
#behindthescenes #filmmaking
@zachking · 87M followers
This creator normally gets 8.9M views. This one got 18M. That gap — not the raw number — is what makes the format worth copying.
This video shows a split-screen view of a magic trick being performed and the behind-the-scenes filming of it. A man in an orange prison jumpsuit appears to escape prison by painting a hole in the wall, only for the guard to fall into the painted hole, and the prisoner to reappear behind the guard.
Open original ↗Likes 451KComments 2.3KShares 5.8K
Why it worked
The video works because it combines the intrigue of a magic trick with the satisfying reveal of how it's done, appealing to curiosity and the desire to understand illusions. The split-screen format effectively showcases both the final product and the creative process, making it highly engaging and shareable.
How to reproduce this format
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