“What does this sound remind you of?”
@robertdudzic1 · 777K followers
This creator normally gets 53K views. This one got 6.4M. That gap — not the raw number — is what makes the format worth copying.
A sound designer demonstrates creating unique sounds by manipulating a metal chain with rubber bands, asking viewers to guess what the sound reminds them of. The video showcases the process of recording and producing organic sound effects for film, TV, and game projects.
Open original ↗Likes 131KComments 8.5KShares 2.3K
Why it worked
The video uses a curiosity gap hook, immediately engaging viewers by asking a question about an unusual sound. The ASMR-like quality of the sound and the visual of the sound designer at work create an immersive and intriguing experience. The open-ended question encourages comments and interaction, boosting engagement and algorithmic reach.