×0TikTokFood
“So grab the protein first.”
@gordonramsayofficial · 41M followers
×0its author's usual
This creator normally gets 943K views. This one got 359K. That gap — not the raw number — is what makes the format worth copying.
Gordon Ramsay pranks a fellow chef, Richard, by pretending to give him a valuable Wagyu steak, but instead drops a raw egg on the ground, much to the amusement of other chefs.
Open original ↗359K
Views
2.9%
Engagement
85/100
Virality
Likes 10KComments 149Shares 96
Why it worked
The video works due to the element of surprise and the comedic timing of the prank. Gordon Ramsay's celebrity status and the relatable humor of a prank make it engaging, while the reactions of the other chefs add to the entertainment value. The caption and hashtags also help with discoverability.
Celebrity involvement adds immediate appeal.Humorous and unexpected twist.Authentic reactions from participants.Relatable prank humor.
entertainmentprankscelebrity
How to reproduce this format
More food hooks that worked
“Who did the plate dressing the best?”×18700 its author's norm
TikTok breakdown×8107 its author's norm
“If it was real chocolate shouldn’t it melt???”×6545 its author's norm
TikTok breakdown×5498 its author's normExplore more
@gordonramsayofficial full creator report→
Own norm, reach & audience
Free UGC price calculator→
Fair price from real median views
Auto viral trends→
Top videos ranked by views
Food viral trends→
Top videos ranked by views
Travel viral trends→
Top videos ranked by views
Fashion viral trends→
Top videos ranked by views