×0“High up in the clouds & streaming on @Netflix my new documentary #BeingGordonRamsay is out now !”
@gordonramsayofficial · 41M followers
This creator normally gets 943K views. This one got 403K. That gap — not the raw number — is what makes the format worth copying.
Gordon Ramsay is seen on top of a skyscraper, seemingly preparing for a stunt or a new venture, while a voiceover discusses the challenges and high stakes involved in his projects, emphasizing his pursuit of perfection.
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Why it worked
The video works by combining the dramatic visuals of Gordon Ramsay on a skyscraper with his characteristic intense and passionate voiceover. The contrast between the seemingly mundane request to be in the 'center of the shot' and his subsequent expletive-laden response creates immediate humor and engagement. The high stakes and his commitment to perfection resonate with viewers, while the aerial shots of London add a grand, aspirational backdrop.
How to reproduce this format
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