×10“POV: this sound cured something”
@arsenioeats · 1.2M followers
This creator normally gets 1.8M views. This one got 17M. That gap — not the raw number — is what makes the format worth copying.
A man in a black t-shirt dips a crispy chicken tender into a white sauce and then takes a bite, creating a loud crunch. The video focuses on the ASMR sound of the crunch and the visual satisfaction of the food.
Open original ↗Likes 2.1MComments 2.1KShares 182K
Why it worked
The video works due to its strong ASMR component, specifically the satisfying crunch of the chicken. The POV text overlay creates intrigue and relatability, making viewers curious about the 'curing' sound. The clear, close-up shots of the food and the dipping action are visually appealing, triggering cravings and engagement. The simple, focused action is easy to consume and share.
How to reproduce this format
More food hooks that worked
“Who did the plate dressing the best?”×18700 its author's norm
TikTok breakdown×8107 its author's norm
“If it was real chocolate shouldn’t it melt???”×6545 its author's norm
TikTok breakdown×5498 its author's norm