“Running my own business means juggling sales, marketing, hiring, and reminding customers not to steal your pens.”
@brandonsmithwrick · 22K followers
We have not measured this creator's own baseline yet, so we cannot say whether 15M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A business owner shares the many challenges of running a business, from sales and marketing to hiring, then humorously points out that while LinkedIn can't solve everything (like customers stealing pens), it's a powerful tool for growing a business by finding clients, promoting, and hiring.
Open original ↗15M
Views
0.1%
Engagement
75/100
Virality
Likes 7.9KComments 21Shares 334
Why it worked
The video works by using relatable humor to address common business owner struggles, immediately grabbing attention. It then positions LinkedIn as a practical solution to these challenges, making the ad feel less like a direct sales pitch and more like a helpful resource. The 'POV' style and direct address create a personal connection with the audience.
Relatable opening hook about business strugglesHumorous element with the 'stolen pens' lineClear problem/solution narrativeProfessional yet authentic presentationGood use of b-roll to illustrate points
business tipsentrepreneurshipproductivitymarketing
How to reproduce this format
More business hooks that worked
“Real Life lightning mcqueen”×36176 its author's norm
“Seçim tamam, hedef belli.. Şimdi beton dökme zamanı😎”×8961 its author's norm
TikTok breakdown×8108 its author's norm
“50 ct. light pink + lilies 🌺”×6166 its author's normExplore more
@brandonsmithwrick full creator report→
Own norm, reach & audience
Free UGC price calculator→
Fair price from real median views
Auto viral trends→
Top videos ranked by views
Food viral trends→
Top videos ranked by views
Travel viral trends→
Top videos ranked by views
Fashion viral trends→
Top videos ranked by views