“Only Eating AT BLACK OWNED RESTAURANTS Happy Black History Month”
@karissaeats · 5.0M followers
This creator normally gets 971K views. This one got 22M. That gap — not the raw number — is what makes the format worth copying.
A woman visits a Black-owned restaurant, Fat Fowl, for Black History Month, trying various dishes like mac and cheese, oxtail grilled cheese, oxtail breakfast sandwich, rotisserie chicken with sides, branzeno, and curry shrimp burger, providing ratings and descriptions for each.
Open original ↗Likes 2.8MComments 8.1KShares 95K
Why it worked
The video works by combining food reviews with a social cause (supporting Black-owned businesses for Black History Month). The close-ups of delicious, cheesy, and saucy food are highly engaging, and the host's enthusiastic reactions and clear ratings add to the entertainment value. The inclusion of a chef and behind-the-scenes cooking shots adds authenticity and interest.