“Only Eating AT BLACK OWNED RESTAURANTS Happy Black History Month”
@karissaeats · 5.0M followers
We have not measured this creator's own baseline yet, so we cannot say whether 22M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A woman visits a Black-owned restaurant, Fat Fowl, for Black History Month, trying various dishes like mac and cheese, oxtail grilled cheese, oxtail breakfast sandwich, rotisserie chicken with sides, branzeno, and curry shrimp burger, providing ratings and descriptions for each.
Open original ↗22M
Views
12.9%
Engagement
85/100
Virality
Likes 2.8MComments 8.1KShares 95K
Why it worked
The video works by combining food reviews with a social cause (supporting Black-owned businesses for Black History Month). The close-ups of delicious, cheesy, and saucy food are highly engaging, and the host's enthusiastic reactions and clear ratings add to the entertainment value. The inclusion of a chef and behind-the-scenes cooking shots adds authenticity and interest.
High-quality food close-ups that make the dishes look incredibly appealing.Enthusiastic and genuine reactions from the host.Clear ratings and descriptive language for each dish.Integration of a social cause (Black History Month) to add depth and relevance.Behind-the-scenes shots of the chef cooking add authenticity and interest.
food reviewlocal business supportcultural celebration
How to reproduce this format
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