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TikTokBeautyTutorial

TikTok video breakdown

@L’Oréal Paris #skincare #ad #aquafusion

@orianasabatini · 2.9M followers

We have not measured this creator's own baseline yet, so we cannot say whether 4.8M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.

A woman films herself in selfie mode, applying sunscreen to her face and neck. She poses confidently, showcasing her skincare routine in an outdoor setting.

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4.8M
Views
0.9%
Engagement
80/100
Virality

Likes 45KComments 263Shares 405

Why it worked

The video works because it demonstrates a simple, relatable beauty routine (sunscreen reapplication) in an aesthetically pleasing way. The use of a trending audio and the 'selfie' perspective makes it feel authentic and easy to replicate, encouraging viewers to engage and try the product or routine themselves. The on-screen text clearly communicates the action, making it accessible even without sound.

Clear product demonstrationRelatable and aspirational aestheticEffective use of trending audioOn-screen text enhances clarity
skincare routineproduct demonstrationbeauty tips

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