TikTokFood
“The bite challenge”
@twilightabcde · 928K followers
We have not measured this creator's own baseline yet, so we cannot say whether 66M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
Two people engage in a 'bite challenge' where they try to eat a large burrito in a specific number of bites, comparing their progress with on-screen text indicating the bite count for each person.
Open original ↗66M
Views
4.1%
Engagement
85/100
Virality
Likes 2.7MComments 24KShares 215K
Why it worked
The video works due to its competitive and relatable nature. Viewers are entertained by the challenge and the visible struggle of the participants, creating a sense of anticipation and engagement. The on-screen bite count adds a clear, trackable element to the competition, making it easy for viewers to follow along and root for a participant.
clear and engaging challenge concepton-screen text makes it easy to follow the competitionrelatable and humorous reactions from participantsshort and keeps attention
challengeentertainmentfood review
How to reproduce this format
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