×288Beauty TikTok video that did 288× its author's usual
YT- Emily Heal for the transformation 🤍#makeuptransformation #fyp
@emilyheal_ · 354K followers
×288its author's usual
This creator normally gets 43K views. This one got 12M. That gap — not the raw number — is what makes the format worth copying.
A young woman performs a makeup transition, starting with a bare face and then revealing a 'winter girl' makeup look with blonde hair and a white top.
Open original ↗12M
Views
13.8%
Engagement
90/100
Virality
Likes 1.7MComments 2.9KShares 40K
Why it worked
The video uses a popular trending audio and a dramatic before-and-after transformation, which is highly engaging and satisfying to watch. The 'winter girl' aesthetic is also a trending concept, tapping into current fashion and beauty interests.
Engaging before-and-after formatUtilizes trending audioClear aesthetic theme ('winter girl')Visually appealing transformation
transformationbeauty hacksaesthetic
How to reproduce this format
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