×14“Filipino FEAST 🇵🇭”
@codychows · 2.4M followers
This creator normally gets 944K views. This one got 14M. That gap — not the raw number — is what makes the format worth copying.
A man sits in his car, surrounded by a large feast of Filipino dishes, including lechon, grilled squid, sisig with rice, and pampano fish. He enthusiastically eats each dish, describing the flavors and textures, and even tries balut for the first time. He finishes with ube bubble tea and ube cake.
Open original ↗Likes 1.3MComments 8.6KShares 87K
Why it worked
The video works due to the creator's enthusiastic and expressive reactions to trying various Filipino dishes, including the controversial balut. The large quantity of food, combined with the close-up shots and ASMR-like eating sounds, creates an engaging mukbang experience. The creator's genuine surprise and enjoyment, especially with the balut and ube cake, are highly shareable.
How to reproduce this format
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