“Hey guys, Sincerely Yours just dropped our holiday kits on sephora.com today!”
@salish · 8.3M followers
We have not measured this creator's own baseline yet, so we cannot say whether 16M views was a hit or an ordinary day for them. It needs 10+ posts in 180 days.
A young woman unboxes and reviews a 'Sincerely Yours' skincare starter set from Sephora, highlighting its packaging, individual products, and portability. She also mentions a discount and writes a name on the gift box.
Open original ↗16M
Views
4.2%
Engagement
85/100
Virality
Likes 663KComments 4.4KShares 9.5K
Why it worked
The video works because it features an enthusiastic unboxing and review of a skincare product, appealing to viewers interested in beauty and gift ideas. The clear presentation of each item, the mention of a discount, and the interactive element of writing a name on the gift box create engagement and a sense of value. The creator's genuine excitement and the product's cute aesthetic make it highly shareable, especially during holiday shopping seasons.
clear product demonstrationenthusiastic and engaging presenterhighlights key product features and benefits (discount, portability, gift-ability)good pacing and clear visuals
product reviewunboxingholiday gift guideskincare routine
How to reproduce this format
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