×2Beauty TikTok video that did 2× its author's usual
@sincerely yours is made by teens for teens… and Alan! @Stokes Twins trying “hit refresh” serum mist. @Salish
@realjordanmatter · 7.6M followers
This one got 5.1M. That gap — not the raw number — is what makes the format worth copying.
A young man sprays a soothing mist on his face, initially enjoying it, but then questions if he sprayed too much. He continues to spray it, finding it relaxing and smelling like cucumbers, and decides to keep the sample despite being told it was just a sampler.
Open original ↗Likes 184KComments 4.3KShares 718
Why it worked
The video works due to its relatable humor and the genuine, unscripted reaction of the person trying the product. The slight awkwardness of spraying too much and then deciding to keep the sample adds to its authenticity and entertainment value. The casual setting makes it feel like a personal recommendation rather than a formal advertisement.
How to reproduce this format
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