×5TikTokE-commerce
“Get in line early before @kaido Lee Roberts drinks all the product! Saturday 10am @American Dream in NJ. Popup with @Salish selfies, free products and hoodies!”
@realjordanmatter · 7.6M followers
×5its author's usual
This one got 11M. That gap — not the raw number — is what makes the format worth copying.
A young man pretends to drink a beauty serum mist while being filmed, making a funny face, to promote a product giveaway event.
Open original ↗11M
Views
4.2%
Engagement
85/100
Virality
Likes 462KComments 4.4KShares 4.2K
Why it worked
The video uses humor and a relatable 'don't drink it' warning to create a memorable and shareable moment. The trending audio adds to its appeal, and the call to action for a product giveaway drives engagement and real-world attendance.
humorous and engaging visual gagclear call to action for an eventeffective use of trending audioproduct is clearly featured
humorproduct promotionevent announcement
How to reproduce this format
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